
AFAR.com – Your travel inspiration starts here.
Today I have an exciting announcement and I’m going to introduce you to a great way to do your own travel planning (and dreaming).
First the announcement – I have been asked to become an ambassador for my favourite travel magazine AFAR and their online portal, AFAR.com. As an AFAR Ambassador, my name will be appearing in the masthead of AFAR magazine; a huge thrill and honour for me.
It all started when I was doing travel research for an up-coming trip. Andrew and I are headed to Asia in April and I was looking for some tips on where to eat and what to do in Hong Kong. After scanning through my back copies of AFAR magazine, I thought I’d take a peek at their website.
I’ve been reading AFAR magazine since it began, in 2009. Beyond featuring stunning photography and excellent travel writing, AFAR focuses on something we strongly believe in as well – experiential travel. Like AFAR, we believe travel exposes you to new people, cultures and ideas, if you open yourself up to authentic experiences.

Last spring one of my photos was featured in AFAR magazine. I never dreamed then, I would become an ambassador for my favourite source of travel inspiration.
We believe, to find the best places, whether you’re in Brussels or Bangalore, you need to ask a local. Reading AFAR and using AFAR.com is like having access to locals around the world, without ever leaving home.
Diving into AFAR.com, I did a quick search for Hong Kong and an hour later I was still reading through great, insider recommendations on what to do in the city. Not only did I have an extensive list of restaurants to try, but I had learned about a stunning temple few tourists visit and a park where locals take their pet birds for fresh air.
AFAR.com isn’t like typical travel websites, written by a staff of travel writers, (although AFAR’s writers are fantastic and supply loads of great content to the website as well). Instead AFAR.com features recommendations, known as ‘Highlights,’ from travelers and locals. So if you really want to know where the locals go for dim sum, in a particular neighbourhood, you can find out here.
So, being passionate about sharing Belgium with the world, I decided to dive in and share some of my own experiences. I began posting highlights about a few of my favourite places in Brussels, and before I knew it, I had the makings of my first Wanderlist.
A Wanderlist is a collection of Highlights around a particular theme. My theme, of course, was Undiscovered Belgium. Not long after, I realised half of my Highlights were about food (no shock there) so I also created a Belgium for Foodies Wanderlist. Well, I became a bit of a Highlight machine, adding posts from all over Belgium and beyond.

My AFAR Wanderlists – Stay tuned because there are more to come!
The lovely folks at AFAR took notice and asked if I would like to be a ‘local expert’ for Brussels. Promote my favourite place to an even wider audience? Of course!
A few days later, the news got even better. The AFAR staff had checked out CheeseWeb and liked what they saw. The wonderful AFAR Community Manager, Lauren, asked if I would be interested in becoming an AFAR Ambassador. Writing content for and promoting my favourite travel magazine was something I didn’t have to think twice about.
What does this mean for you, lovely readers? First, you have one more place to find tips and recommendations, on our favourite places in Belgium and beyond. Some of my Highlights will have been featured on CheeseWeb in the past, but many will be new experiences I haven’t had time to share here.
I’ll be posting some of my favourite Highlights and Wanderlists to our Facebook Page, tweeting them on Twitter and pinning them to Pinetrest (because you know we love our social media).

Just a few of my AFAR.com highlights
Oh, and you’ll have the opportunity to win your own digital subscription to AFAR magazine. Sound good? I thought so too! Stay tuned for contest details in a future post.
You don’t have to join AFAR.com to read the Highlights, but if you sign up, you can save your favourites to your very own Wanderlist. It’s a great way to plan your next trip, or day-dream about where to go in the future. You can even add your own Highlights and share them with us. If you have some great ones for Belgium, we’ll share them in our Wanderlist.
To get you started off, you can check out my Highlights and Wanderlists and I hope to see you soon on AFAR.com.





13 comments
Marc Poelmans says:
Feb 12, 2013
Congrats, Alison! You obviously sound thrilled and full of ideas, and we’ll be eager to read the outcome. I’ll have to get started on some of my own lists then… Enjoy !
Alison says:
Feb 12, 2013
Thanks Marc! Yes you definitely should add some highlights! I know you have some good ones. Both local experts for Belgium are expats so you need to add your Belgian voice there
Sion Dayson @ paris (im)perfect says:
Feb 12, 2013
Congratulations, Alison! AFAR definitely picked the right Ambassador!
Alison says:
Feb 12, 2013
Aw thanks Sion! Now when are we going to get you up here to check out Brussels?
Amy says:
Feb 12, 2013
Congrats Alison! That’s very exciting news!
Alison says:
Feb 12, 2013
Thanks Amy!
Lauren says:
Feb 12, 2013
Wow. I couldn’t have said it better! Thank you for the beautiful write-up on AFAR’s mission, products, and community, Alison. I’m beyond thrilled to have you as part of our incredible team of ambassadors! Cheers.
Alison says:
Feb 13, 2013
Thank you so much Lauren! You’ve been so lovely to work with and I’m looking forward to a long relationship with you and the AFAR team!
Vinnie says:
Feb 13, 2013
Congratulations Alison on being honored in such a unique manner for AFAR. Your stint at AFAR seems to be an extension of what you actually love doing i.e traveling and talking about it.
Alison says:
Feb 13, 2013
Thank you Vinnie.
Sonya says:
Feb 18, 2013
Congrats on becoming an AFAR Ambassador! I’ve long been a fan of your site and I just included it in my 10 Expat Blogs You’ll Love list on my site http://www.TravelingGreener.com. Happy Monday!
Alison says:
Feb 18, 2013
Thanks so much Sonya! We’re honoured.
CheeseWeb's Asian Adventure 2013 | Expat Life in Belgium, Travel and Photography | CheeseWeb says:
Mar 15, 2013
[...] I are busy planning our trip,’ what I actually mean is I am knee deep in guide books, blogs, and AFAR Highlights and Andrew is putting up with me showing him yet another place we have to eat dim sum. I have [...]