Review: Beauty by Kroonen & Brown, Brussels + Exclusive Reader Offer!

By - September 30, 2014 (Updated: November 30, 2015)

Kroonen and Brown Beauty Shop, in BrusselsKroonen & Brown is a haven of natural beauty products, in Brussels AND they’re offering our readers 3 great promotions to test out their day-spa and make-up services.

We all need a little pampering sometimes. Right in the heart of the Sablon neighbourhood of Brussels is a shop where you can enjoy a bit of decadent relaxation and rejuvenation. At Kroonen and Brown, you can indulge in day-spa treatments, treat yourself to a professional make-up lesson, or discover all-things ‘Beauty,’ with the help of the warm and professional staff.

With the stress of preparing for our annual trip to Canada mounting, I was desperate for a little ‘me time.’ When Sybille, a member of the Kroonen and Brown team, invited me to come and test out their services, I had three great reasons to say ‘Yes, please!’

First, I had met Sybille last year, at the Make Me Up workshop, and loved her natural approach to beauty. She respected my needs as a minimal make-up wearer and didn’t try to push products on me, I would never actually use.

Second, Kroonen and Brown uses and sells several natural, chemical-free, make-up and skin-care lines. As I’ve recently been transitioning our home into an ‘all natural’ environment, I was curious to discover their organic beauty lines.

Third, I had already heard of Kroonen and Brown’s great customer service, through the grapevine, and was pleased to see their services are multi-lingual. It’s hard to relax and enjoy a spa treatment while you’re trying to conjugate verbs in a language you’re just learning. Kroonen and Brown is expat friendly, offering services in French, Dutch, and English.

I was definitely ready for an afternoon of indulgence, at Kroonen and Brown, so I set off to check out their shop in Sablon.

Inside the bright and colourful Kroonen and Brown Shop

Inside the bright and colourful Kroonen and Brown Shop

The storefront is discrete and doesn’t belie the goodies hidden within. Stepping inside the bright white shop however, you are immediately surrounded by colourful bottles, boxes, and jars, filled with good things.

The first thing you notice is the wall of perfumes. Unlike the typical chain shops, Kroonen and Brown’s perfumes are hand selected for their fragrance and their story. Their scent expert can help you find the perfect fragrance just for you.

Perfume paradise at Kroonen and Brown

Perfume paradise at Kroonen and Brown

Beyond the perfumes is a world of colour. The make-up lines are all laid out for you to experiment with. I would be diving into those soon, but first, I had some serious relaxing to do.

Sybille escorted me to the cosy lounge space, where I could leave my things, grab a drink, and wait for my treatments to begin.

Time to lay back and enjoy my facial

Time to lay back and enjoy my facial

It wasn’t long before I was relaxing under the hands of the spa technician and enjoying my Absolution facial. This skin-care line uses organic, natural ingredients, so I didn’t have to worry about harmful chemicals being rubbed on my sensitive skin. In fact, this was the first spa facial I’ve had that didn’t cause me to breakout in the days following. Normally, I have reactions to even sensitive skin facials. I have very, fussy skin!

Afterward, my skin was soft and glowing and I felt relaxed and ready for my next round of pampering.

Now I may not be big on make-up, but I do have one girly addiction – nail polish! My next treatment was a manicure and I was able to choose from a wide variety of polish colours from Koh Cosmetics, (free of formaldehyde, dibutyl phthalate (DBP) and toluene – nasty stuff included in many nail polish brands.) I opted for a summery, turquoise blue, perfect for a beach holiday.

Nail polish addiction! Plenty to colours to choose from at Kroonen and Brown

Nail polish addiction! Plenty to colours to choose from at Kroonen and Brown

The manicure included a hand scrub and massage, in addition to the nail shaping and polishing.

Once my nails were dry, it was back to Sybille for my expert make-up application. I told her about my concern about chemicals and she recommended the Jane Iredale line, which is free of chemical preservatives, FD&C dyes, synthetic fragrances and fillers, hypoallergenic, dermatologist tested, and against animal testing. Now that’s make-up I can get behind!

As I mentioned earlier, the great thing about Sybille’s make-up application is she works with you, to find styles and colours that make you feel comfortable. When I told her I was looking for a new lipstick colour, she tried three different shades, sensing my discomfort at her first suggestion. I left with the colour that suited my personal style.

Natural and Organic make-up options are available at Kroonen and Brown

Natural and Organic make-up options are available at Kroonen and Brown

She also filled me in on an insider secret that made my eyes look HUGE, with very little make-up at all. In fact, it was one of the first things my friends commented on, when I joined them, later that evening.

Sybille made sure to explain everything she was doing, step by step, so I could recreate the look at home. (Ok, if I’m honest I don’t do it as well as she does, but I can make a passable attempt.) She also let me know, I could come back any time for further explanation, if it wasn’t working for me at home.

Skin Care lines for men and women at Kroonen and Brown

Skin Care lines for men and women at Kroonen and Brown

Overall, it was a lovely way to spend an afternoon, pampering myself and letting my stress melt away. I left feeling great inside and out. Next time I return, it will be with a friend or two, to make for a perfect girly-outing.

EXCLUSIVE OFFER FOR READERS: Thanks to the wonderful folks at Kroonen and Brown, you too can have a special day of pampering, alone or with friends. They have created THREE great offers, just for CheeseWeb readers!


Receive a FREE basic MANICURE* (30 minutes) when you book any facial treatment. (worth €35)

PROMO CODE : CheeseWeb Free Manicure 


Book an INDIVIDUAL MAKE-UP SESSION (€90) and you’ll receive €45 back in products after the session.

PROMO CODE: CheeseWeb MU session


Book a MAKE-UP WORKSHOP WITH 4 FRIENDS and your participation fee will be €50 per person instead of €70 each. (4 to 6 women)

PROMO CODE: CheeseWeb Group workshop 

To claim your offer, email or, call 02 512 40 05, to make your appointment. Be sure you mention the CheeseWeb promo code above to get your discount! This offer ends on December 31, 2014 so book now!

Kroonen & Brown
Rue Lebeaustraat 49,
Quartier du Grand Sablon,
Bruxelles 1000

12h00 – 17h30 SUNDAY

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Alison Cornford-Matheson is a Canadian freelance writer and travel photographer and the founder of She is the author of The Foodie Guide to Brussels: Local Tips for Restaurants, Shops, Hotels, and Activities. Alison landed in Belgium in 2005 and, over the years, has become passionate about slow and sustainable travel, in Europe and beyond. She loves to discover hidden gems - be they museums, shops, restaurants, castles, gardens or landscapes, and share them through her words and photos. She has visited 45 countries and is currently slow travelling through North America in an RV, with her husband, Andrew, and two well-travelled cats. You can also follow her work on Google+
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