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Visiting Floriade 2012 – World Horticultural Expo, Venlo, The Netherlands

By - May 30, 2012 (Updated: June 6, 2018)

Orchids in the Villa Flora - Floriade 2012

Orchids in the Villa Flora – Floriade 2012

What happens when you cross the World’s Fair with a garden expo and shake it all up with Dutch organisation and ingenuity? You get Floriade – The World Horticultural Expo in Venlo, the Netherlands.

When I first heard about the Floriade garden expo, I knew I would have to attend. This huge horticultural event happens only every 10 years, in the Netherlands, and the last one saw over 3 million visitors in 6 months.

Andrew and I left Brussels at 8am, last Saturday, to arrive in Venlo for the 10am opening of Floriade. We were immediately impressed by the organisation of this enormous event. Entire new roads and parking lots were constructed and a super-efficient shuttle system was ferrying visitors from their cars, to the main gates.

I wasn’t entirely sure what to expect when we first arrived at Floriade, but I do know it wasn’t what I saw spread out over 66 ha in front of me. In fact, what we saw looked like a small city, with restaurants, gardens, pavilions and performers all laid out before us. Where to begin?

As we entered the impressive main gates and tried to get our bearings on our visitors’ map, we saw some interesting characters headed towards us. In fact, Floriade boasts entertainment in the form of acrobats, musicians and performers from around the world.

Street theatre group, Close Act, preforms at Floriade 2012

Street theatre group, Close Act, preforms at Floriade 2012

Being the travel and culture junkies we are, we decided to first make our way towards the World Show Stage section of the park; one of five ‘themed worlds’ created inside Floriade. Being a horticultural expo, we were slightly disappointed to find less an ‘international garden’ and more an ‘international shopping bazaar,’ but seeing the themed pavilions from around the world, was interesting nonetheless.

We happened upon the Belgium pavilion, one of the larger and more elaborate buildings on display (why to go Belgium!) and decided to check it out. In true CheeseWeb style, we stumbled into a Wallonian wine tasting event, just in time to try 3 of Wallonia’s finest wines.

Belgium Pavilion at Floriade 2012

The dramatic Belgium Pavilion at Floriade 2012

After chatting with the hosts, we decided 3 courses of wine probably wasn’t the most ‘well balanced’ breakfast we could have, so we made our way to the Aqua pavilion restaurant for a bite to eat.

With food in our bellies, we decided to get an overview of the expo grounds from the gondola running above the site. It was a great way to see all of the pavilions on offer and pick out where we wanted to head next.

A Bird's-eye-view of Floriade

A Bird’s-eye-view of Floriade (clockwise) Relax and Heal, Germany pavilion, Environment, South Korea, (center) World Show Stage

The gondola deposited us in the ‘Relax and Heal’ world, where we discovered several Asian Zen-gardens, the ‘Healing Dragon’ and some other cozy corners to relax in.

From there, we followed a meandering boardwalk, through the woods, to ‘The Green Engine,’ which included the huge Villa Flora building. Villa Flora is currently home to the largest indoor floral exhibition in Europe. After Floriade ends in the autumn, the it will be repurposed as ‘the greenest office block in the Netherlands.’

Villa Flora building - Floriade 2012

The Villa Flora building in The Green Engine world

Inside Villa Flora we discovered some striking floral exhibits. There was a wide variety of orchids and bonsai, as well as floral arrangement displays. Upstairs were more international pavilions, including Bhutan, Japan and Mexico.

A peek inside Villa Flora

A peek inside Villa Flora

From the ‘Green Engine,’ we headed towards ‘Education and Innovation.’ Here we discovered the Netherland’s ‘My Green World’ pavilion, the ‘house of taste,’ showcasing a wide variety of Dutch produce, and one of our favourites, the ‘tropical treasures’ pavilion.

Inside the 'tropical treasures' pavilion

Inside the ‘tropical treasures’ pavilion

As we made our way back to the main gate, we wandered through the ‘Environment’ world. Here we found another favourite in the ‘Rabo Earthwalk,’ which offered a birds-eye-view of the world, through a fantastic video presentation, followed by a great view of Floriade, from the roof.

We found ourselves leaving  as the park was closing and we still hadn’t seen absolutely everything. As the summer progresses, the opening hours extend. We both feel it would be nice to return later and spend an evening in the park.

Our overall impressions were positive, although both of us expected something a bit more like the Keukenhof. There were not nearly as many gardens or flowers as I expected, but it was an enjoyable day either way. We hope to return later in the summer to enjoy more of the performances and spend a more relaxing day rediscovering some of our favourite displays.

Floriade 2012

Although there weren’t as many as we expected, we did find some beautiful blooms at Foloriade.

Floriade 2012

(Clockwise) Wild meadow in the Green Engine, Keeping warm in the woods, Sjer Jacobs sculpture garden, The Dome in Environment, “My Green World”

Getting to Floriade 2012, Venlo from Belgium

Floriade 2012 Opening Times

  • 5 April – 20 June – 10:00 – 19:00
  • 21 June – 2 September – 10:00 – 20:00
  • 3 September – 7 October – 10:00 – 19:00

Floriade is located in Venlo, NL, about a 2 hour drive from Brussels, Belgium. The expo area is well sign posted with brown ‘Floriade 2012’ signs from all of the highways through the city.

Shuttle buses are also available from the Venlo train station to the expo grounds.

Ticket Prices

  • One Day Pass
    • Adults: 25€ or 30€ with gondola ride
    • Children (4 – 12 years): 12.50€ or 15€ with gondola ride
  • Two Day Pass
    • Adults: 40€
    • Children (4 – 12 years): 20€
  • Season Pass
    • Adults: 119€
    • Children (4 – 12 years): 59€
    • Senior citizens 65+: 99€
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