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Dod – Affordable Fashion in Belgium

By - November 4, 2010 (Updated: May 30, 2018)


Dod FashionI’ve never been one of those girls who lives to shop, but I must confess, the sight of an amazing bargain makes my eyes light up like the Las Vegas Strip. So when I discovered a bargain-hunter’s mecca, not 4 blocks from my house, I got a little bit giddy. If you like brand name fashion and don’t like spending a lot of money, you’re going to love Dod.

You’d be forgiven for passing right by the original Dod store on chaussée de Louvain. It looks a bit run-down and cluttered like the other shops near-by, selling low-quality goods. But if you watch the doors for a moment, you’ll see a steady stream of smiling women emerging, loaded down by bulging carrier bags filled with their bargain finds.

As you enter Dod, on the ground floor, you are immediately confronted with racks of clothing sorted by designer. And what designers they are: Dolce & Gabana, Tommy Hilfiger, Juicy, Versace, DKNY, Olivier Strelli, Mexx and many more. This floor alone is enough to satisfy the bargain hungry, but there is so much more. In fact, it seems like the store is unending. There are 2 more floors above, filled with women’s fashion. There are side corridors and stairs that lead to yet more rooms filled with clothes. Continue to the very top floor and it is filled with lingerie or descend to the basement to find yourself in shoe heaven. Need a bag to go with that new outfit? There’s a room filled with handbags and luggage too!

Shop 'til you drop

Shop ’til you drop at Dod

The clothes you’ll find at the Dod are overstock, so often the fashion is a season or two old. You also won’t find a full selection of sizes of each item, so shopping at the Dod requires patience and a bit of a treasure hunter’s mentality. If you’ve shopped at North American stores like TJ Maxx or Winner’s, you’ll have an idea of what to expect – Except the brands are better and so are the prices. Oh yeah, and did I mention it was huge?

So just how good are the prices? I recently bought an Italian wool winter coat for under 100€. The original price tag was over 500€. I discovered Belgian fashion company Xandres at Dod and fell in love – especially as I was able to by a 129€ blouse for 24€ In fact I’ve left Dod with 2 bags filled with clothing and not spent much over 100€. If you can brave the madness of the Belgian sale periods, the prices are marked down an addition 50% or more.

But Dod isn’t just for women. Just a few doors down the street is Dod Men. Even though I’ve had to drag my non-shopper husband there kicking and screaming, we have managed to outfit him with suits, sweaters, pants, shorts and many, many dress-shirts for a fraction of the cost.

And did I mention the shoes…? I will admit to having a bit of a shoe fetish. Not only is the bottom floor of Dod Women filled with beautiful boots, stunning stilettos and fabulous flats, but there is also an entire Dod shoe shop across the street.

Don’t want to spend a fortune on kids clothes? Dod kids is the answer. In fact there are now 17 different Dod store in Belgium.

If you want to make all those bargains just a bit sweeter, there is a 10% Advantage card you can apply for on their website.

I may sound a bit like an advertisement but I promise you this is no sponsored post. I just love the Dod. Think of this as a public service announcement. When you save a fortune on beautiful clothes, you can thank me.

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