Dod – Affordable Fashion in Belgium

By - November 4, 2010 (Updated: November 24, 2014)

Dod FashionI’ve never been one of those girls who lives to shop, but I must confess, the sight of an amazing bargain makes my eyes light up like the Las Vegas Strip. So when I discovered a bargain-hunter’s mecca, not 4 blocks from my house, I got a little bit giddy. If you like brand name fashion and don’t like spending a lot of money, you’re going to love Dod.

You’d be forgiven for passing right by the original Dod store on chaussée de Louvain. It looks a bit run-down and cluttered like the other shops near-by, selling low-quality goods. But if you watch the doors for a moment, you’ll see a steady stream of smiling women emerging, loaded down by bulging carrier bags filled with their bargain finds.

As you enter Dod, on the ground floor, you are immediately confronted with racks of clothing sorted by designer. And what designers they are: Dolce & Gabana, Tommy Hilfiger, Juicy, Versace, DKNY, Olivier Strelli, Mexx and many more. This floor alone is enough to satisfy the bargain hungry, but there is so much more. In fact, it seems like the store is unending. There are 2 more floors above, filled with women’s fashion. There are side corridors and stairs that lead to yet more rooms filled with clothes. Continue to the very top floor and it is filled with lingerie or descend to the basement to find yourself in shoe heaven. Need a bag to go with that new outfit? There’s a room filled with handbags and luggage too!

Shop 'til you drop

Shop ’til you drop at Dod

The clothes you’ll find at the Dod are overstock, so often the fashion is a season or two old. You also won’t find a full selection of sizes of each item, so shopping at the Dod requires patience and a bit of a treasure hunter’s mentality. If you’ve shopped at North American stores like TJ Maxx or Winner’s, you’ll have an idea of what to expect – Except the brands are better and so are the prices. Oh yeah, and did I mention it was huge?

So just how good are the prices? I recently bought an Italian wool winter coat for under 100€. The original price tag was over 500€. I discovered Belgian fashion company Xandres at Dod and fell in love – especially as I was able to by a 129€ blouse for 24€ In fact I’ve left Dod with 2 bags filled with clothing and not spent much over 100€. If you can brave the madness of the Belgian sale periods, the prices are marked down an addition 50% or more.

But Dod isn’t just for women. Just a few doors down the street is Dod Men. Even though I’ve had to drag my non-shopper husband there kicking and screaming, we have managed to outfit him with suits, sweaters, pants, shorts and many, many dress-shirts for a fraction of the cost.

And did I mention the shoes…? I will admit to having a bit of a shoe fetish. Not only is the bottom floor of Dod Women filled with beautiful boots, stunning stilettos and fabulous flats, but there is also an entire Dod shoe shop across the street.

Don’t want to spend a fortune on kids clothes? Dod kids is the answer. In fact there are now 17 different Dod store in Belgium.

If you want to make all those bargains just a bit sweeter, there is a 10% Advantage card you can apply for on their website.

I may sound a bit like an advertisement but I promise you this is no sponsored post. I just love the Dod. Think of this as a public service announcement. When you save a fortune on beautiful clothes, you can thank me.

If you like this, you might like:

Alison Cornford-Matheson is a Canadian freelance writer and travel photographer and the founder of She is the author of The Foodie Guide to Brussels: Local Tips for Restaurants, Shops, Hotels, and Activities. Alison landed in Belgium in 2005 and, over the years, has become passionate about slow and sustainable travel, in Europe and beyond. She loves to discover hidden gems - be they museums, shops, restaurants, castles, gardens or landscapes, and share them through her words and photos. She has visited 45 countries and is currently slow travelling through North America in an RV, with her husband, Andrew, and two well-travelled cats. You can also follow her work on Google+
- 1 day ago


  1. Comment by Andrew

    Andrew November 4, 2010 at 13:57

    The other nice thing? They accept all forms of credit cards, including Amex 🙂 Now they just need to install a cafe and some seating for husbands…

    • Comment by Alison

      Alison November 4, 2010 at 14:25

      Shopping carts would be good too 🙂

  2. Comment by Amy

    Amy November 4, 2010 at 14:07

    You give the best tips! I’m going to have to check that out immediately.

    • Comment by Alison

      Alison November 4, 2010 at 14:25

      Trust me – go when you have lots of time to spare! It takes ages to get through it all but it’s sooo worth it 🙂

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  4. Comment by Lydia

    Lydia November 4, 2010 at 16:22

    What a fantastic tip. It’s going on my list and I might just have to visit it very soon. Thanks for taking such good care of us girls in Belgium.

    • Comment by Alison

      Alison November 4, 2010 at 20:49

      You’re welcome Lydia! I hope you find some great deals 🙂

  5. Comment by Arwa

    Arwa November 4, 2010 at 17:17

    Thanks for sharing this. Would love to check it out the next time we are in Belgium!

    • Comment by Alison

      Alison November 4, 2010 at 20:49

      You’re very welcome!

  6. Comment by Nancie

    Nancie November 8, 2010 at 23:30

    I always like a good bargain. Could use one of these in Korea with western sizes!

    • Comment by Alison

      Alison November 9, 2010 at 10:24

      Ooo yes that would be a problem! I have enough on an issue with the tiny Italian sizes they often sell here.

  7. Comment by Hiwi

    Hiwi December 1, 2010 at 15:12

    Hey Alison,

    Where is the shop located? which town in Belgium and if possible the street name too :). I would love to go and check out the shops for women and a man for me and my husband.

    Thank you

    • Comment by Alison

      Alison December 1, 2010 at 15:30

      They are in Brussels as well as other places. You can get all of the addresses on their website:

  8. Comment by Tavus

    Tavus January 3, 2011 at 21:49


    Thank you! Thank you! Thank you!

    This kind of stuff turns a small-time shopper like me into a big-time shopper. I simply must check out one of the DOD shops!

    Thank you!

    Can DOD be used as an English verb? “What did you do?” – “Oh, I just DODed” . . .ok, no. Too many Ds, but how about “Oh, I just did some DODing”? oooooh!

    Thank you!

    I gotta get me some DODing this week for sure.

    Did I say, “thank you”? Just can’t thank you enough!

    ~ T

  9. Comment by Alison

    Alison January 4, 2011 at 11:20

    Oh yes, to DOD is definitely a verb. Good luck with your DODing. I may be DODing myself later in the week 🙂

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